For beverage-alcohol suppliers & agencies · Made in Rhode Island

The essential toolkit for sampling campaigns.

Track every pour. Capture every insight. Prove every activation. Built for the suppliers and agencies that build trust by hand.

mobile
iOS · Android soon
22+
API endpoints
live
Real-time dashboards
Field Report web dashboard
Field Report mobile app — photo gallery
Two sides of the bar

One platform. Two playbooks.

Whether you're the supplier or the agency running their programs, Field Report fits the way you actually work — from the back bar to the bottle shop, on-premise and off.

For Suppliers

See your whole portfolio, pour by pour.

You've got the labels and the team. Field Report gives you the live picture — every market, every brand, every tasting — without waiting on Monday's recap.

  • Real-time dashboards across every market and label you carry
  • AI captures what consumers say at the table — voice to structured data
  • Branded recaps and period reports in three clicks
  • Run a multi-label spirits portfolio under one roof; filter to any brand
  • Schedule tastings, assign reps, and auto-collect every event photo

Optional multi-market inventory tracking & consumer photo gallery

See it with your data
For Agencies

Every client program, one command center.

One rep pool, many brands, and a recap you're proud to send. Schedule it, staff it, prove it, and bill it — all from the same place.

  • One agency team deployed across all your client brands; group by specialty
  • Schedule across clients with built-in double-booking protection
  • Fill an open shift by broadcasting to your whole team — or just the right group
  • Per-client branded recaps and monthly rollups — the deliverables they pay for
  • A receipt + expense vault for clean client invoicing

Optional a private portal so each brand sees only their own approved recaps

Book an agency walkthrough
The Platform

Data flowing instantly from the field, to the office.

You have the product. You have the team. Now get the full picture — in one place, in real time, in your language.

01 — Visibility

The full picture, in real time.

Track every activation, inventory movement, and consumer interaction as it happens. Sampling totals broken down by market, event, brand, and flavor. No more end-of-week email recaps.

14 metrics
Tracked live
0 setup
Configured by us
<1s
Dashboard refresh
Activity dashboard with case totals and charts
This week
619 samples across 86 activations
02 — Intelligence

Consumer feedback, captured instantly.

Your reps speak. Our AI extracts product mentions, sentiment, and demographics. Turn every sampling conversation into structured, actionable data — without a clipboard in sight.

AI extract
Voice → structured
18s avg
To capture a quote
100%
Searchable archive
Voice feedback recording screen
Sentiment
32 responses analyzed in real time
03 — Inventory

Every case. Every market.

Multi-market inventory you can actually trust. Cases-on-hand per product, status flags when you're running low, zero reconciliation with your warehouse team.

live sync
Per market · per SKU
status flags
Good · Low · Critical
multi
Markets + storage units
Multi-market inventory dashboard
In this market
428 cases on hand across 4 products
Why Field Report

Six things no one else does.

Purpose-built for CPG field sampling — not retrofitted from event software, CRM, or retail audit tools.

01 · AI VOICE FEEDBACK

Your reps speak. We turn it into data.

Tap record. Let reps capture what consumers actually say — in their own words. Our AI extracts product mentions, sentiment, and demographics, structured and searchable before they've packed up the table.

GPT-4o
Transcription engine
18s avg
Capture time
100%
Searchable archive
Listening
Consumer feedback sentiment dashboard with age-range breakdown
02 · REAL-TIME

Dashboards update in seconds.

<1s

From submit on the field to visible on the exec dashboard.

03 · PHOTOS

Photos, automatic.

One searchable gallery across every event. Zero effort from your team.

04 · REPORTS

3 clicks to a branded recap.

Filter → pick photos → generate. PDF ready to email.

05 · EXPERIENCE

Built by a 20-year veteran of CPG field marketing.

Not retrofitted from event software. Not adjacent from CRM. Built by someone who lived this problem.

06 · SAME-DAY SETUP

Configured around your program. Live before lunch.

On-premise tastings, bottle-shop demos, distributor work-withs — whatever your program looks like, we configure Field Report around your team, your products, and your metrics.

How We Compare

The only platform built specifically for beverage-alcohol field programs.

We looked at every field marketing tool on the market. Here's what they don't do.

Mobile App Multi-Market Inventory AI Feedback Live Dashboards Branded Reports
Field Report
MainEvent
Promomash
Demo Wizard
Limelight
SocialLadder
14-Day Free Trial

See Field Report with your own data.

No credit card. No feature gating. Configured around your team, your products, and your metrics — operational before lunch.

Real-time insights, on your terms.